Important Dates
AMIC CONFERENCE COUNTDOWN
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Conference Theme
AMIC 26th ANNUAL CONFERENCE
Disturbing Asian Millennials: Some Creative Responses
Understanding the Asia Pacific Millennials
Millennials, the 16‐34 year‐olds, make up the majority of the total population of many Asia Pacific countries. It is estimated that there are about 606 million millennials in the Asia‐Pacific region.
While millennials make up a homogenous group in terms of age cluster, they can be categorized as either non‐affluent or affluent with the latter outnumbering as they account for 82 percent of all millennials in the region.[1]
Another reality is that these millennials are located in a geographically and culturally diverse setting.
Current and emerging socioeconomic and political realities are “disturbing” the millennials just as they have the capacity to disturb society.
Globalization, migration, and technology are some of the major factors that are redefining millennials way of life. They are digital natives who do not only “consume” media but prefer creating their own content. Technology (read: smart mobiles) is not a tool but the air they breathe. Social networking is an essential prerequisite to be connected. A major fear is to be a FOLO – Fear of Life Offline. Erstwhile, fear was to be a FOMO – Fear of Missing Out.
Preserving the status quo or being a mere passive spectator is out of the question as their lifestyle and work style is ruled by engagement, creativity, innovation, and change.
Millennials are into multitasking for several reasons but primarily to earn as much from as many revenue sources to be able to purchase their wants (and needs). Multitasking is also a means for creative expression –which they have plenty. From multitasking, they are now evolving into being multi‐hyphenate, e.g., a young professional writer, artist, and entrepreneur rolled into one.
How do millennials disturb society? Their being independent (if not self‐absorbed or “me culture”) makes them in‐charge of their future. They demand new careers (or even create their own) as they find many existing disciplines and professions as very traditional. The competencies earned in school are mere inputs to redesigning new careers. The school is just one of the many learning hubs.
Disturbing does not refer only to a negative disruption but also to a movement needed to rebuild a broken or unsettled society. We must disrupt in order to rebuild!
Are we disturbing our millennials giving them the environment conducive to change? Or are we just distracting them from releasing their energy?
We are “distracting” our millennials if we insist on enforcing inflexible rules, offering traditional (read: archaic) programs, setting or measuring standards and practices based on obsolete measures, feeding them with alternative truths (facts), and not giving value to arts and humanities (which has found renewal among our young people).
True to form, millennials can initiate and lead if the existing systems are unable to “deliver” what are needed to rebuild a society they envision.
Disturbing Asian Millennials: Some Creative Responses will examine the disruptions affecting our millennials and how these young people are creatively responding to or coping with disruptive changes and challenges. The conference will also crowdsource from them ideas and strategies in creating and building an alternative or desired Asian community.
Forum Objectives
The forum provides a platform to achieve the following:
- Understand the millennial mindset and behavior especially their career goals and plans;
- Describe the unique communication behaviors, patterns, and tools of millennials andthe messages which resonate to them
- Share lessons and experiences on how millennials creatively and critically respond todisruptions;
- Examine communication strategies which work for the young generation; and
- Crowdsource recommendations from millennials on what constitutes an ideal advancedcommunication program highlighting 21st century competencies and skills.
Conference Style and Approach
AMIC 26th Annual Conference is envisioned to be for and by Asian millennials.
The conference may begin by featuring millennial “triggers” who will describe and examine ongoing disruptions and their impact on young people and society in general. The triggers are also expected to raise questions (and issues) which require reflection during and after the forum. The triggers will also discuss an ideal advanced communication education that will empower the young people to pursue a career of their choice (and design).
The triggers will be followed by the innovators, millennials who have shown exemplary practices as communication entrepreneurs or professionals. These innovators will also outline the competencies gained inside (and outside) the classroom and how these competencies enable them to succeed, if not excel. They may react to the insights shared by the triggers and present their own recommendations on how to succeed in chosen career(s) and define an ideal advanced communication program.
Plenary Session Themes (as of 30 April 2018)
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Millennials’ Concept of Democracy: Freedom of Expression for All vs. Freedom of Expression for Themselves
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The Influence of Social Media Algorithms on Millennials’ Communication Behaviors and Attitudes
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Exploration of the Methodological Innovations Required for Conducting Millennial Communication Research in Asia
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Media and Information Literacy (MIL) as Core Competency of Asian Millennials
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Making Agricultural Communication an Attractive Career Option for Asian Millennials
Under Parallel Session Topics (as of 30 April 2018)
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Branding Millennials: Images and Identity
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Millennials Communication Styles, Behaviors, and Patterns
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A Passion for Technology – Millennials Communication Tools
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News & Current Affairs Consumption (or Creation) Practices – The Emergence of User Generated Content
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Marketing Communication Strategies for Millennials
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How Millennials Dialogue with their Elders
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Core Communication Competencies of Millennials
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Intercultural Communication among Young People (including How to Deal with Prejudices and Preventing Extremism)
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Communication as a Career Option: Redefining the Profession
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Children and Gender Issues in an Evolving Mediascape
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Disaster Risk Reduction and Management
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Data Management and Utilization
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Media and Culture
[1] https://asia‐research.net/reaching‐asias‐affluent‐millennials/
Calling Millennials and Centennials: Participate. See you all in India. Help us connect with
your colleagues by sending them this invitation.
your colleagues by sending them this invitation.
Deadline to Resubmit Abstracts for 2017 AMIC Conference
Those who submitted abstracts for the cancelled 2016 AMIC Annual Conference have until 31 March to reconfirm their participation and resend their abstracts for the 2017 AMIC Annual Conference on 27-29 September 2017 in Miriam College, Quezon City, Philippines
Please send your abstracts to conference@amic.asia.
AMIC invites bids to host 2018, 2019, and 2020 Annual Conferences
AMIC is now inviting partners to submit expression of interest and proposal to host AMIC Conferences in 2018, 2019, and 2020.
The AMIC’s Annual Conference is a premier event on Asian communication media, attracting some 300 eminent international speakers and participants from the communication media sector and academe.
The conference also serves as an occasion to grant the prestigious AMIC Asia Communication Award to outstanding media and communication professionals.
The annual event is hosted in rotation by countries across the Asia Pacific region. In recent past, AMIC annual conferences were held in Dubai (2015), Indonesia (2013), Malaysia (2012), India (2011), and Singapore (2010).
This year, the 2017 AMIC 25th Annual Conference is going to be held at Miriam College in Quezon City, Philippines from 27-29 September 2017.
Institutions interested to host the succeeding annual conferences should fill up and submit the expression of interest and proposal form to AMIC Secretary General Ramon R. Tuazon at email addresses r.tuazon@amic.asia or rrtuazon722@yahoo.com.
Deadline for submission of expression of interest and proposal form is 15 July 2017.
The host institutions (countries) for the next three years will be announced during the AMIC Manila 2017 Conference.
AMIC opens nomination for 2017 AMIC Asia Communication Award
Nominations are now being accepted for the 2017 AMIC Asia Communication Award.
Nominations submitted for 2016 will be consolidated with the new nominees for 2017.
AMIC will award both the 2016 and the 2017 Asia Communication Awardees during the AMIC 25th Annual Conference on 27-29 September 2017 at Miriam College, Quezon City, Philippines.
Since 2006, AMIC has recognized outstanding achievements in various media and communication fields and categories through the AMIC Asia Communication Award.
The nominees’ contributions can be focused on a single country within Asia Pacific or the whole of Asia-Pacific. While the nominee need not be from Asia, preference is accorded to regional actors.
The AMIC Asia Communication Award is given in the following categories:
Research—pioneering contributions to the body of knowledge on media and communication research, such as the launching and completion of major research projects or the development of enduring theoretical approaches in the discipline.
Education – legacy in nurturing successive generations of media, communication, or journalism students and scholars.
Institution building – establishment of key communication and media programs, research centres or academic publications.
Excellence in journalism – sustained involvement in public service and observance of the highest journalistic principles.
Others – from time to time the Board may present the AMIC Asia Communication Award to a media practitioner for outstanding commitment to and excellence in their field of endeavor.
Past awardees include eminent communicators and journalists:
Dr. John Lent, 2006
Prof. Eddie C. Y. Kuo, 2007
Dr. Nora Quebral and Dr. Florangel Rosario- Braid, 2008
Dr. Binod Agrawal and Dr. K. E. Eapen, 2009
Dr. Hidetoshi Kato, 2010
Dr. Georgette Wang and Dr. Crispin Maslog, 2011
Tan Sri Dato’ L. Krishnan, 2012
Dr. Alwi Dahlan and Mr. Jakob Oetama, 2013
Mr. Juan L. Mercado, 2014
Dr. Alan Hancock and Dr. David Robie, 2015
Nominations will be accepted from any AMIC member. The closing date for the 2017 Asia Communication Award is on 31 May 2017.
Those who wish to nominate must accomplish the official nomination form (also available on www.amic.asia), and send it, together with a nomination letter, to:
Ramon R. Tuazon
Secretary General
Asian Media Information and Communication Centre (AMIC)
E-mail: r.tuazon@amic.asia or rrtuazon722@yahoo.com
..Miriam College to host 25th AMIC Annual Conference
Miriam College (MC), a premier learning institution in the Philippines, is hosting the 25th Asian Media Information and Communication Centre (AMIC) Annual Conference. It will be held on 27-29 September 2017 with the theme, “Rethinking Communication in a Resurgent Asia.”
The lead unit host is Miriam College’s Department of Communication, recognized as one of the country’s Centers of Development in Communication by the Philippine Commission on Higher Education in 2016.
Miriam College is a long-standing partner of AMIC. Large delegations of its faculty members and students represented the school as participants and paper presenters at previous AMIC conferences.
Dr. Ma. Margarita A. Acosta, MC Department of Communication chairperson, is both a member of the AMIC Board of Management (BoM) and one of the Centre’s country representatives in the Philippines. Immediate past MC Department of Communication chairperson, Prof. Lynda C. Garcia, also served as country representative.
“Time and again, our partnership with AMIC has provided our students and faculty the opportunity to connect and exchange ideas with communication research experts and peers in Asia and beyond,” said Miriam College President Dr. Rosario O. Lapus. “It is an honor for Miriam College to host this year’s international conference and provide the venue for more innovative learning and collaboration.”
Miriam (formerly Maryknoll) College is a non-profit, non-stock Catholic educational institution that offers basic, tertiary, postgraduate, and adult education programs for girls and young women. It supports specialized centers in the fields of social development, peace education, environment studies, and women’s empowerment. These centers are engaged in curriculum development, research, community outreach, and advocacy.
The school has just recently celebrated its 90th anniversary. Rooted in the Maryknoll tradition of trailblazing, Miriam College continues to produce women leaders in service of the nation and the world.