Program 2024 | Asian Media Information and Communication Centre

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30th AMIC ANNUAL CONFERENCE PROGRAM

(as of 19 September 2024)

Day 1, 24 September 2024 (Tuesday)

7:30 – 8:30 a.m.	Registration
	OPENING PROGRAMME
	National Anthem of China
	Audio-Video Presentation: Welcome to Beijing
	WELCOME MESSAGES CRISPIN C. MASLOG Chairperson, AMIC Board of Directors UNIVERSITY PRESIDENT / UNIVERSITY PARTY SECRETARY Communication University of China
	CULTURAL PRESENTATION
9:30 – 9:45 a.m	KEYNOTE MESSAGES PROF. SHAHBAZ KHAN Director and Representative to UNESCO Regional Office for East Asia PROF. SUI, YAN Dean, School of Journalism, Communication University of China
9:45 – 9:55 a.m.	CONFERENCE OVERVIEW RAMON R. TUAZON AMIC Secretary-General
9:55 – 10:10 a.m.	CONFERMENT OF 2023 AND 2024 AMIC ASIA COMMUNICATION AWARDS CRISPIN C. MASLOG Chairperson, AMIC Board of Directors UNIVERSITY PRESIDENT / UNIVERSITY PARTY SECRETARY Communication University of China JOHN A. LENT Professor, Temple University AMIC Lifetime Member 2006 AMIC Asia Communication Awardee RAMON R. TUAZON AMIC Secretary-General ARVIND SINGHAL 2023 AMIC Asia Communication Awardee CHERIAN GEORGE 2024 AMIC Asia Communication Awardee
10:10 – 10:20 a.m.	RESPONSES ARVIND SINGHAL 2023 AMIC Asia Communication Awardee CHERIAN GEORGE 2024 AMIC Asia Communication Awardee
10:20 – 10:30 a.m.	AMIC COMMUNITY PHOTO OPPORTUNITY
10:30 – 10:45 a.m.	Coffee / Tea Break
10:45 a.m. – 12noon	PLENARY SESSION 1: Updates on Internationalization of Higher Education in Asia JANETTE H. MALATA-SILVA Vice Chancellor for Student Affairs University of the Philippines – Los Banos FUTAO HUANG Professor Vice Director of Research Institute for Higher Education Hiroshima University, Japan ROMYEN KOSAIKANONT Director, Southeast Asian Ministers of Education Organization Regional Centre in Higher Education and Development HON. JEANNIE N. SANDOVAL Mayor, City of Malabon, Philippines Chairperson of the Board of Regents, City of Malabon University MODERATOR: CHANDRABHANU PATTANAYAK AMIC Representative to India Centurion University of Technology and Management Khurda, Odisha, India
12 noon – 1:30 p.m.	Lunch Break
1:30 – 3:00 p.m.	PLENARY SESSION 2: Journalism and Communication Education: Asia’s Best Practices YUEZHI ZHAO Chair Professor, Humanities Studies Tsinghua University SAULE BARLYBAYEVA AMIC Representative to Kazakhstan Professor, Faculty of Journalism Al-Farabi Kazakh National University, Kazakhstan KARLYGA MYSSAYEVA AMIC Representative to Kazakhstan Vice-Dean, Faculty of Journalism for the Scientific and Innovational Service and International Relations Al-Farabi Kazakh National University, Kazakhstan FERNANDO C. PARAGAS Professor, Department of Communication Research Dean, College of Mass Communication University of the Philippines DAYA K. THUSSU President, International Association for Media and Communication Research Professor of International Communication Department of Journalism, School of Communication Hong Kong Baptist University MODERATOR: S M SHAMEEM REZA Professor, Department of Mass Communication and Journalism University of Dhaka, Bangladesh
3:00 – 3:15 p.m.	Coffee / Tea Break
3:15 – 5:15 p.m.	5 PARALLEL SESSIONS Session 1: ICT, Digital Transformation, and Artificial Intelligence Session 2: Media, Information, and Digital Literacy Session 3: Communication and Journalism Education Session 4: Communication and Sustainable Development: Are We Making a Difference? Session 5: Health and Science Communication
5:30 – 6:30 p.m.	3 MASTER CLASSES Trends in Gamification for Entertainment and Learning Dr. Zhaogong Zhang Associate Professor, Communication University of China Director, Game Design Department Vice President, Game Socialization Research Institute Excellence on Peer Reviewer: How to Be an Effective Reviewer Ms. Jia Yang, Research Development and Outreach Manager Routledge Taylor & Francis Beijing How to Engage in Mobile and Smartphone Filmmaking Prof. Zhongguang Yu, School of Journalism Communication University of China

Day 2, 25 September 2024 (Wednesday)

8:30 – 10:00 a.m.	PLENARY SESSION 3: Journalism Issues Across Asia: Commonalities & Differences GUY BERGER Independent Expert and Consultant in Media and Internet Policy Issues Professor Emeritus, Rhodes University, South Africa SADIA JAMIL Assistant Professor, School of International Communications, University of Nottingham, Ningbo, China MOHAMMAD SAJJAD YASA AMIC Representative to Afghanistan Former Journalist, News Anchor Al-Farabi Kazakh National University, Kazakhstan BIDU BHUSAN DASH Associate Professor Acting Dean, School of Mass Communication KIIT Deemed to be University, India MODERATOR: DANILO A. ARAO Professor, Department of Journalism University of the Philippines Editor, Media Asia
10:00 – 10:15 a.m.	Coffee / Tea Break
10:15 a.m. – 12 noon	6 PARALLEL SESSIONS Session 6: Gender Equity and Social Inclusion: Gains and Losses Session 7: STUDENT – Advertising, Public Relations, and Marketing Communication: New Strategies for the Young Asian Market Session 8: STUDENT – Media and Information Literacy and Digital Competencies Session 9A: STUDENT – Communication, Culture, and Society (Group A) Session 9B: STUDENT – Communication, Culture, and Society (Group B) Session 9C: STUDENT – Communication, Culture, and Society (Group C)
12:00 nn – 1:30 p.m.	Lunch Break
1:30 – 3:00 p.m.	PLENARY SESSION 4: The Bandung Spirit in the Era of AI, Meeting 2.0 GUY BERGER Independent Expert and Consultant in Media and Internet Policy Issues Professor Emeritus, Rhodes University, South Africa DADANG RAHMAT HIDAYAT Dean, Faculty of Communication Sciences Universitas Padjadjaran, Bandung, Indonesia JACK LINCHUAN QIU Shaw Foundation Professor of Media Technology Chair, Wee Kim Wee School of Communication and Information Nanyang Technological University, Singapore JOHN A. LENT Professor, Temple University AMIC Lifetime Member 2006 AMIC Asia Communication Awardee MODERATOR: MIRA K. DESAI Head, Department of Extension and Communication In-charge Head, Department of Food Science and Nutrition SNDT Women’s University, India
3:00 – 3:15 p.m.	Coffee / Tea Break
3:15 – 5:15 p.m.	5 PARALLEL SESSIONS Session 10A: Culture and Marketing Communication: Strategies for Diversity (Group A) Session 10B: Culture and Marketing Communication: Strategies for Diversity (Group B) Session 11A: Chinese Abstracts (Group A) Session 11B: Chinese Abstracts (Group B) Session 11C: Chinese Abstracts (Group C)
5:30 – 6:30 p.m.	3 MASTER CLASSES How to Get Published in Internationally Indexed Academic Journals Dr. Peng Hwa Ang, Editor, Asian Journal of Communication Dr. Danilo A. Arao, Editor, Media Asia How to Advance Film Studies with Machine Learning Prof. Nuttanai Lertpreechapakdee, Lecturer Chulalongkorn University, Thailand How to Use Link-Building Techniques to Enhance PR Campaign Visibility and Engagement in Digital Environments Mahesha Piyumali Assistant Lecturer University of Kelaniya, Sri Lanka

Day 3, 26 September 2024 (Thursday)

8:30 – 10:00 a.m.	Signing of Memorandum of Agreement / Memorandum of Understanding to Formalize Collaboration Between and Among Higher Education Institutions in Asia
10:00 – 10:15 a.m.	Coffee / Tea Break
10:15 a.m. – 12nn	2 PARALLEL SESSIONS Session 12: STUDENT – Our Online and Digital Learning Space: What Works and Do Not Work Per Learners’ Experiences Session 13: STUDENT – Communication and Sustainable Development: Are We Making A Difference?
12nn – 1:30 p.m.	Lunch Break
1:30 – 3:00 p.m.	CLOSING CEREMONY Conference Declaration Closing Messages Conference Delegation’s Photo Opportunity
3:00 – 3:15 p.m.	Coffee / Tea Break
3:15 – 4:15 p.m.	Tour of Media Museum Communication University of China
7:00 p.m. onwards	GALA NIGHT: CUC’s 70^th Anniversary Celebration

Day 4, 27 September 2024 (Friday) – OPTIONAL

Whole day

Tour of Great Wall of China

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For more details contact AMIC Secretariat at info@amic.asia or visit us at https://www.amic.asia