From May 21, 2014 08:00 until May 23, 2014 17:35 Save to calendar

At Colombo, Sri Lanka

Posted by AMIC

Categories: Conference




In the ‘Knowledge Society’, where the  Internet has become a key tool in disseminating informational materials, radio remains  an effective, relatively low-cost platform in providing a range of content to  diverse audiences. The traditional methods of delivering radio via medium-wave,  shortwave and FM are changing as mobile devices and computers increasingly become  integrated with the listening environment. However, while new ways of accessing  radio are growing, at the end of the day, the expression ‘content is king and  technology is queen’ remains a truism.

Radio’s unique qualities in providing  musical and spoken word entertainment are well known and will be further underlined  at RadioAsia2014 in Colombo, Sri  Lanka (21-23 May, 2014) through a co-hosting opportunity with the prestigious ABU Radio Song Festival. Over the years,  radio has also played a key role in rapidly bringing a wide range of current  information and local/global news to its listenership and this is recognised as  a hallmark feature of the medium.

More  and more information is now available to people and they are making increased use  of it in their daily lives as well as in their businesses. The application of  multiple devices to consume content is now quite common. The Internet and  mobile phone are enabling technologies that empower people to share experiences  and information, while the availability of lifestyle information has made  people’s lives richer.  The challenge for radio in the information age is to continue to  deliver content with substance, across a range of platforms in an age of  convergence.

In the context of the ‘Knowledge Society’,  where is radio’s future in the production and provision of content? Can innovative  and creative programming techniques enable radio to continue to meet its  obligations in the new environment while continuing to cater to its traditional  credo ‘to educate, inform and entertain’?

RadioAsia2014 will highlight  the importance and creativity of radio programming and content in satisfying  listening audience expectations, while accessing audiences in the ‘Knowledge  Society’ on all relevant technological platforms. In a ‘meeting of minds’,  radio programmers and executives from across the commercial and public service  broadcasting spectrum will share the exciting new ideas which are enabling  radio to continue to re-invent itself to meet the challenges and requirements  of the changing audience environment. 

Sri Lanka, where RadioAsia2014 is to be hosted, has an illustrious history in radio  broadcasting, being home to one of the oldest radio stations in Asia. It is  fitting that the 10th annual forum for Asian radio broadcasters, RadioAsia2014, should be held in Colombo. RadioAsia is a joint venture of the  Asia-Pacific Broadcasting Union (ABU) and the Asian Media Information and  Communication Centre (AMIC).

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2014-05-21 08:00:00
2014-05-23 17:35:40


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