RADIOASIA2014 CONFERENCE THEME ANNOUNCED
IT’S ALL ABOUT CONTENT: POSITIONING NEW RADIO IN THE ‘KNOWLEDGE SOCIETY’
In the ‘Knowledge Society’, where the Internet has become a key tool in disseminating informational materials, radio remains an effective, relatively low-cost platform in providing a range of content to diverse audiences. The traditional methods of delivering radio via medium-wave, shortwave and FM are changing as mobile devices and computers increasingly become integrated with the listening environment. However, while new ways of accessing radio are growing, at the end of the day, the expression ‘content is king and technology is queen’ remains a truism.
Radio’s unique qualities in providing musical and spoken word entertainment are well known and will be further underlined at RadioAsia2014 in Colombo, Sri Lanka (21-23 May, 2014) through a co-hosting opportunity with the prestigious ABU Radio Song Festival. Over the years, radio has also played a key role in rapidly bringing a wide range of current information and local/global news to its listenership and this is recognised as a hallmark feature of the medium.
More and more information is now available to people and they are making increased use of it in their daily lives as well as in their businesses. The application of multiple devices to consume content is now quite common. The Internet and mobile phone are enabling technologies that empower people to share experiences and information, while the availability of lifestyle information has made people’s lives richer. The challenge for radio in the information age is to continue to deliver content with substance, across a range of platforms in an age of convergence.
In the context of the ‘Knowledge Society’, where is radio’s future in the production and provision of content? Can innovative and creative programming techniques enable radio to continue to meet its obligations in the new environment while continuing to cater to its traditional credo ‘to educate, inform and entertain’?
RadioAsia2014 will highlight the importance and creativity of radio programming and content in satisfying listening audience expectations, while accessing audiences in the ‘Knowledge Society’ on all relevant technological platforms. In a ‘meeting of minds’, radio programmers and executives from across the commercial and public service broadcasting spectrum will share the exciting new ideas which are enabling radio to continue to re-invent itself to meet the challenges and requirements of the changing audience environment.
Sri Lanka, where RadioAsia2014 is to be hosted, has an illustrious history in radio broadcasting, being home to one of the oldest radio stations in Asia. It is fitting that the 10th annual forum for Asian radio broadcasters, RadioAsia2014, should be held in Colombo. RadioAsia is a joint venture of the Asia-Pacific Broadcasting Union (ABU) and the Asian Media Information and Communication Centre (AMIC).
For more information please visit: http://www.radioasia.org/