In most Asian countries, children under the age of 15 comprise around 30 per cent of the population. However, only a very small proportion of TV programmes, radio programmes, films, books, periodicals and newspapers are made for children.
In those countries where the economies are growing rapidly, rampant commercialism has entered children's media programming. In this situation, what kind of television programmes are offered to children between the ages of 6 and 15? What sort of world is created for children by these television programmes? To what extent are policy makers and programme producers in Asian television stations aware of children's rights as enunciated by the UN? These are some of the questions that were addressed by this empirical study of television and children in seven Asian countries' China, India, Indonesia, Malaysia, Nepal, Singapore and Vietnam.