In most Asian countries, children under the age of 15 comprise around 40 per cent of the population. While published data on the proportion of children’s media are scant, estimates show that in Asian countries, such as India, Bangladesh and Sri Lanka this is less than five per cent. The lack of information on children and media is indicative of the lack of the interest among the research community and the ruling classes about this issue. It is also indicative of the absence of an accepted policy regarding the use of mass media for the benefit of children.
This book is based on selected findings of a study conducted by AMIC in 1999. It examines the portrayal of children in television programmes and newspapers in 13 Asian countries. It is an invaluable study of the state of children’s media in the Asia-Pacific region.